
Before an organization acts globally, it first acts nationally and before that locally.
Each organization co-depends on its local environment – it gives as well as it takes. Each activity in the environment needed for an organization’s operation depends on successful communication with the local community. Without it, the community will never give their consent for the organization’s successful operation. Local communities do not consist only of neighbouring residents, but also of local and interest groups, local authorities and local media.
To enable its long-term survival, the goal of each organization is to have a good relationship with its local community. We will explore who you need to pay attention to and how you can build a bridge of trust and mutual communication.